Membership Site Retention Why Are They Leaving by Trevor weir
Running a membership site can be a little hard particularly if it appears that your members are leaving faster than they are coming in. However while this is without doubt quite a problem for you your members have a different focus that is quite frankly a perception of value for their time or money.
Creating huge value is very important if you want to get members keep paying members. People want to feel like they have gotten more than they paid for. It's true that some may not gripe about getting fundamentally good information however this should not stop you from attempting to raise the perception bar significantly. Nothing is more potent that word of mouth advertising
One of the easiest ways you can do this is to offer special bonuses. These can be either announced or unannounced. Pleasant surprise offerings can be a way of letting your members know that you care. These bonuses can be resell rights or PLR products that you picked up on the side hand's off for you . These can be for you to buy but your members will be thrilled with them
Other things one might do is offer multimedia to fill out your text content. We are not saying that all content needs to be in audio video text though that wouldn't be a bad idea lol. You might do an audio interview with an industry luminary or you might be a trade show with your camera simply capture 10 seconds of opinions form public or well known speakers. Having audio video text enables the material to find resonance with many different audience learning types. You'll be satisfying more members without having to do much additional work.
A great way to make this as easy as possible is to create a video. From there you can extract the audio track. It is also possible to get a rentacoder or guru. com writer to transcribe the audio track into text now you have 3 different medium forms form one source
Another thing you can do is make sure your site looks professional. While you might be able to get away with a very basic site doing simple things like adding graphics having a nice layout can go a long way to giving a great impression of value. The old saying goes that "you shouldn't judge a book by its cover," but we all know that people end up doing that anyway A great looking site is always a joy to explore.
Try to do all of the above mentioned tips. A rule of thumb is give 10 times the monthly value your clients won't leave. When your members are impressed happy with what you're doing word of mouth will spread your members will continue their membership. Remember the first 30 days are the most critical.
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